Data Virtualization

Data virtualization is synonymous with information agility – With this technology organization's are able provide a simplified, unified, and integrated view of trusted business data in real-time or near real-time as needed by their consuming applications, processes, analytics and or business users.

"We help companies orchestrate towards an improved customer experience and increased revenue."

Most companies in todays marketplace are constantly striving to understand customers/subscribers behavior. Their understanding of customers/subscribers behavior can help them harness more revenue. Given the right data, they will be able to create offerings that are more aligned with their customers/subscribers base. For example specific offerings for specific social media, video streaming or map applications etc..
Unfortunately, capturing and aggregating this information involves analyzing many external and internal data sources. How to cost effectively combine and publish these datasets in near real-time is considered by many to be a very arduous task.
As shown below (figure 1), currently most companies use a combination of Data Lakes, Enterprise Data Warehouses, and Other Repositories to manage and socialize data to their end users (Marketing, Executives, …)

These deployments, do have their advantages and disadvantages. The disadvantages to name a few far outweight the advantages in todays world.

Current Data Management Deployment -(Disadvantages):
  1. Does not provide a clean and consistent user interface for both business users and developers.
  2. Cannot easily leverage the power of enterprise data sources, cloud, in-memory platforms, caching and messaging.
  3. Changes to the sources, integration or output data services take a great deal of time to accomplish.
  4. Does not deliver on-demand real-time data access to data sources.
  5. Does not provide for data services capable of scaling horizontally and vertically to meet most analytical and application needs.

The CloudFectiv Solution enable you to take full advantage of all your data:

  1. Integrate all your data into one virtualized environment
    • Doesn’t matter where the data is located or how it’s formatted
    • Secured, managed, delivered
    • Treat data as a strategic asset
    • Visualize success across the enterprise
    • Become more proactive and effective
    • Better alignment with strategy
    • Realization of cost efficiencies
    • Increased Revenues
  2. Instant access to all the data you want, the way you want it
    • Gain full view of customers and other data sets across channels
    • Personalize your marketing and customer engagements
    • Engage your customers in real time
  3. Gain more and better Business Insight
    • Business Leaders
    • Information consumer
    • Anticipate customer and market behavior

The CloudFectiv Solution-(Advantages):

  1. Can easily leverage the power of enterprise data sources, cloud, in-memory platforms, caching and messaging.
  2. Can easily deliver data through REST and self-service data services.
  3. Provide a clean and consistent user interface for both business users and developers.
  4. Changes to the sources, integration or output data services take minutes to accomplish.
  5. Deliver on-demand real-time data access to data sources.
  6. Provide for data and application services capable of scaling horizontally and vertically to meet most analytical and application needs.